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The global agricultural landscape is experiencing a pivotal moment as companies increasingly prioritize sustainable innovations to address the persistent challenges faced by farmers. In particular, the wine industry is undergoing a transformative phase with a growing emphasis on sustainable viticulture practices. This white paper explores the creative measures that businesses have taken to create sustainable agricultural solutions, with a particular emphasis on the use of sprayable and pheromone-based solutions to counter one of the most dangerous enemies of wine grape cultivation.

In order to reduce environmental effects and improve crop management, sustainable agriculture in the wine business is embracing technologies such as pheromone-based and sprayable alternatives. By interfering with the mating habits of nuisance insects, pheromones—natural substances released by insects—act as environmentally acceptable alternatives to conventional chemical pesticides. Pheromone-infused sprayable solutions are becoming more and more popular among wine producers because they offer a focused and effective spraying technique. These methods help conserve biodiversity by protecting non-target species and fostering a more robust environment. Vineyards using pheromone-based techniques help maintain soil health, water quality, and overall environmental sustainability by using less synthetic chemicals. As the wine business works towards a more environmentally conscious future, adopting these innovations in sustainable agriculture guarantees the quality of the crop and shows a dedication to good land management.

Pheromones in agriculture are referred to as agricultural pheromone-based. In order to communicate with members of their species, creatures, including insects, release chemical substances known as pheromones. Pheromones may be used in agriculture for a variety of tasks, including mating disruption and pest control. To help manage crop damage and enhance agricultural techniques, farmers might employ artificial pheromones to either attract or repel particular pests.

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Why are Companies Eager to Develop Sustainable Agricultural Pheromone Systems?

The rising emphasis on ecologically friendly practices worldwide is driving companies to build sustainable agricultural pheromone systems. There is a movement towards more sustainable options since the traditional use of chemical pesticides in agriculture has substantial hazards to the environment and human health. Pheromone-based systems are a novel strategy that takes advantage of insect’s innate means of communication. Companies seek to interfere with pest's mating habits by imitating insect pheromones. This provides a species-specific, tailored treatment that minimizes damage to beneficial creatures and lessens the environmental effect.

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According to Data Bridge Market Research analyses, the integrated pest management (IPM) pheromones market, valued at USD 588.46 million in 2022, will reach USD 2,066.35 million by 2030, growing at a CAGR of 17.00% during the forecast period of 2023 to 2030.

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Current Situation

For the last 2 to 3 years, companies have continuously engaged in innovating sustainable agricultural pheromone-based and sprayable solutions for various wine growers. In biological innovation Syngenta Crop Protection and M2i, a leading technology provider of pheromone-based crop protection solutions. EXPLOYOTM Vit, a new pheromone-based solution to assist. French wine growers are efficiently managing harmful pests in vines that affect grape quality and improve framers yield. The vine moth Lobesia Botrana, which feeds on grapes and infects harvests with botrytis, a potentially fatal fungus that causes vines to rot, is one of the most destructive pests for wine farmers. This technique targets this insect.

Biosourced and natural, EXPLOYOTM Vit is approved and certified for use in organic farming. Wine producers have more flexibility to better manage their harvest with this product because it may be sprayed straight onto the vines. Pheromones are naturally occurring signaling molecules that work to suppress pest populations by obstructing mating behaviors and halting reproduction. Pheromones contribute to the preservation of the variety and quantity of insects and pollinators since they are non-toxic and species-specific.

The people to profit from the innovative and ecological approach in France will be wine farmers. Approximately 15% of France's agricultural earnings come from wine, making it one of the country's most important agricultural products. More than 300,000 employees in France are related to the production and sale of wine, which accounts for 16% of all wine produced globally.

Following its market debut in France, EXPLOYOTM Vit will, subject to regulatory permission, will be introduced in a number of wine-producing nations in Europe, including Spain, Portugal, Italy, and Greece. The technology will be sold under the LOBESIA Pro Spray trademark throughout Latin America.

The collaboration between Syngenta and M2i is a powerful illustration of odedication to becoming the go-to partner for top technology companies in the biological industry. The company's goal is to promote sustainable agricultural methods, and the company are thrilled to provide wine producers in many markets with a solution that combats important vine pests and improves grape quality.

Philippe Guerret, Co-Founder and CEO of M2i, stated that "M2i has developed this innovation with the grower in mind – leveraging expertise to provide a fundamentally more user-friendly and flexible product."


The companies will invest in the technologies and will collaborate with agricultural scientists, entomologists, and experts in pest management to develop effective and targeted pheromone formulations for specific pests affecting vineyards. As sustainability becomes a more significant focus in agriculture, innovations like pheromone-based pest control are likely to gain traction in various farming sectors, including wine production.

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